The GEN-I Group is governed through the parent company GEN-I, trgovanje in prodaja električne energije, d.o.o., and a number of subsidiaries and representative offices in Central and Southeast Europe. The organizational make up of the GEN-I Group reflects its "trading-sales" business model, and enables it to effectively manage risks and achieve a stable growth of its operations.
The Group's core activities include international electricity trading, which is conducted through a number of energy exchanges and organized electricity trading platforms and using various forms of bilateral trading, as well as the sale of electricity to end-customers and the associated purchases of electricity from producers.
The strategy of the GEN-I Group is based on the efficient use of options available for managing its global portfolio, and the timely and appropriate response to the variety of changes that occur in the electricity markets in which the Group operates.
Robert Golob, PhD, President of the Management Board of GEN-I: "GEN-I is an international group in the noblest sense of the word. We bring together the knowledge of global electricity markets on the one hand, and in-depth understanding of local markets on the other. Once these two are combined in the right way, a success story is born. There are three key factors to success: firstly, a highly motivated and skilled team, secondly, extremely powerful information support, and finally, a unique business model for managing risks. Risk management in particular is an area where it is nowadays possible to stand out from the competition, and of course succeed."