Strategic perspective

The GEN-I Group aims to maintain and improve its market position despite the increasingly demanding competitive environment. We achieve this with the help of new innovative approaches and electricity products, and by constantly developing our trading activities. The Group’s agility, flexibility, and cutting-edge knowledge enable it to seize the opportunities in developing electricity markets and reinforce its position and visibility in the region. 

Our success is the result off

• efforts to reinforce and develop the infrastructure for trading electricity products and cross-border transfer capacities internationally, and the optimized coordination of our balance groups on a number of foreign markets;                  
• advanced and innovative products offered to end-customers in the area of electricity supply, and friendly, professional services that help customers make better energy purchasing decisions and enable them to manage their consumption more effectively;                   
• open and honest partnerships that enable production sources in our balance group to optimize sales of the electricity produced and manage risks associated with unplanned outages of production facilities;                  
• constant optimization of internal processes and ever increasing efficiency, which is reflected in the Group’s responsiveness, coordinated action and professional attitude towards external partners.